By using platforms that use data and defined rules to automatize the media buying process, we can increase target possibilities, leverage premium placements, and have a larger power of negotiation on pricing and partnerships.
Programmatic streamlines media processes and allows to expand marketing reach, using a data-driven approach and a more cost-effective strategy.
Consumers are connecting on social platforms to consume content that they relate to and that is real. On an evermore competitive landscape, where brands and services struggle to grab the attention of its audience, content creators bring more engagement and influence.
Creating effective influencing campaigns needs to be connected to targeting insights and also tracked by analytics tools so you are sure that the strategy is working.
2ndPotion works by analysing you target audience and connecting with the best influencers, by using placements and formats that engage and generate brand awareness.