Setting Up a Mobile Game CRM Strategy to tackle retention & Monetization

We are a growth agency specialized in monetization and engagement strategies for mobile apps & games. We help you define your growth strategy and leverage marketing tools to tackle all lifecycle stages: activation, retention, monetization, and churn.

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Our Service

We empower mobile developers & publishers to take their business to the next level. Our expert team can help you better understand data, acquire more users, maximize revenue, or get funding to further develop your mobile business.

Step 1
Identify The Audience

By analyzing the product, competitors & current users, we can identify the target audience and create user profiles based on this data.

Step 2
Strategy and design

Selecting marketing the channels, creating a media plan with budgets followed by design briefs.

Step 3
Launch

Taking campaigns live and set up according to the defined strategy. Across all selected channels from notifications to inapps.

Step 4
Reporting & Analysis

Visual get insights on bettering the performance and reporting on progression of account.

Step 5
Measurement &
Optimisation

Based on the data reports, and constant monitoring of accounts to make educated decisions to reach set KPIs.

Features

In-App Message
The in-app message is the main to leverage education & conversion campaigns, also extremely effective for any engagement goal
(e.g.: feature adoption)
Monetization
Even if it’s feasible with an in-house tool, it’s way easier to set it up in a third-party tool that will monitor the real impact on specific events (e.g.: purchase within 3 days after receiving the campaign).
Subscription
Being able to send a campaign based on what the user just did is valuable when you’re trying to run action-sensitive campaigns (e.g.: purchase funnel win back, education campaigns, etc.) as well as time-sensitive campaigns (e.g.: after X days).
Notications
Sending a one-off message will be helpful for a specific engagement goal, but once you want to create a “lifecycle” for each user, you’ll need to chain messages based on a user’s interaction with each campaign.
Growth strategy
Being able to segment users based on what levels they finished or how much currency they have left will allow you to tailor your messages based on each user.
Advanced segmentation
Being able to segment users based on what levels they finished or how much currency they have left will allow you to tailor your messages based on each user.

Tools we work with

We have experience with a set of tools that allows us to adapt our strategy to each one of our client's tech stacks.From helping with the integration and setting up tracking plan, to running triggered campaigns and reporting them using analytics solutions.

Our Wonderful Clients

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