Personal diet and healthy eating mobile app that lets you upload a photo of your meal to make an easy tweak with comments from a nutritionist in real-time and provides you with personalized meal plans.
Increase the average revenue per user (ARPU) and retention of the location-based creature catching mobile game “Mobbles”
Step 1 : We did a complete app analysis to understand how users experience the Tweak and Eat process, so that we can prioritize decisions about how to improve and reach our goal.
Step 2: Support the client with the configuration of a CRM tool, define the taxonomy and the implementation of app events.
Step 3: Designing the new in-apps for the the tweak and eat membership and diet plans
Educate and remind new users of the app benefits
Send win-back message to users that not completed the registration
By sending win-back message after non-converting funnels
