Joker is a grocery delivery app that you can use to search for products of your choice or discover new local brands and they delivery the products within 15 minutes at your specified address.
MAIN GOAL
Develop region based marketing initiatives designed to drive new users to the mobile app and increase the in-app conversions
Achievements
30%
64%
20%
Decrease on the *eCPI
Contribution on monthly installs
Contribution on monthly conversions
The Process
Taxonomy & Technical Consulting: Tracking plan crafting, technical recommendations for the integration & setup for events and networks integration.
Campaign Management: Bids adjustments & tests (placements / bids capping / automated campaigns / creative split / etc..) for managing a successful ad campaign in different platforms.
Weekly syncs: Weekly user acquisition report + a communication channel for daily related support. through our slack channel.
Monthly reporting: Carrying out monthly analyses on the main metrics for acquisition and retention for an overview of the ROAS* by campaign using data visualisation tools.
Results
30% ▼
Effective cost per install
Decrease the eCPI by optimising the ad delivery
63%▲
Monthly installs
Contribution on the monthly installations by acquisition channels
20%▲
Monthly conversion events
Contribution on the monthly conversion event by acquisition channels
