Jamzone, a brand new way to practice your favorite instrument and play the songs you like. Jamzone is the perfect tool to create covers of your favorite tracks with top-notch sound quality
Why Apple Search ads
Allow for a great opportunity to increase organic traffic
Placing jamzone on top of the of the search results, and appearing on first page of search results make the biggest difference and largest impact
40% lower acquisition cost
On ASA the billing is cost/tap or Click ensure that the visibility of the app in sight of the target audience.
Apple Search limitations
ASA is primarily based on keywords and metatags
Limited number of screenshots that can be viewed, the selection of these screenshots is a crucial part of the set up and will largely impact the campaigns
Limit Ad Tracking (LAT)is a privacy option Apple provides for users. Once they enable LAT, they see your ads but you cannot track what happens after they install your app, since MMPs don’t receive information on such users.
MMP integration is need to better understand the results on asa
It’s important to remember that MMP methodology for conversion attribution has some key differences when compared to Apple Search Ads:
Source of install data Apple Search Ads: App Store verified install (download) following a tap on an ad. MMP: Install inferred by last ad touch before the first open of the app.
Attribution window Apple Search Ads: 30 days from tap on an ad. MMP: 7 to 30 days from first open of the app.
Redownloads Apple Search Ads: Reported as redownloads and included in the reported install count in the Apple Search Ads Advanced Campaigns dashboard, Campaign Management API, and Attribution API. MMP: May be attributed as only a re‑open of an app.
Project Scope - Apple search ads management
Keyword research and Design campaign structure
Customized reports (weekly and monthly)
Campaigns for each of the countries
Importance of negative keywords
Applicable on all campaigns
Negative keywords are a key factor in the setup on ASA, they are the keyword not to place bids. This setup allows for better targeting, reach the relative audience and budget spent on the relative terms.
Learning & Results
We help apps & games improve their monetization strategy through data-driven experiments.