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Why Apple Search ads 

Apple Search limitations

It’s important to remember that MMP methodology for conversion attribution has some key differences when compared to Apple Search Ads:

Project Scope - Apple search ads management

Stage 1 Stage 2 Stage 3
Keyword research and Design campaign structure Budget allocation Customized reports (weekly and monthly)

Campaign Structure


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US France UK

Stage 1

Campaigns for each of the countries

Importance of negative keywords

Applicable on all campaigns 

Negative keywords are a key factor in the setup on ASA, they are the keyword not to place bids. This setup allows for better targeting, reach the relative audience and budget spent on the relative terms.

Stage 2

Budget allocation

Stage 3

Learning & Results